Postal Service Focuses on Bringing the Mail and Digital World Together

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Postal Service Focuses on Bringing the Mail and Digital World Together

Company: usps, Profile: USPS, Date: 2013-09-18


Postal Service is the only delivery service that reaches every address in the nation: 152 million residences, businesses and Post Office Boxes.
With the Postal Service at the core of the $800 billion mailing industry, Donahoe told PCCs the Postal Service provides a powerful marketing channel for America’s businesses and enormous value to the American public and American commerce.
For reporters interested in speaking with a regional Postal Service public relations professional, please go to about.usps.com/news/media-contacts/usps-local-media-contacts.pdf.
The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations.
The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.


Postal Service Focuses on Bringing the Mail and Digital World Together

MINNEAPOLIS, MN — In his annual state of the business address to the mailing industry, Postmaster General and CEO Patrick R. Donahoe today said by effectively leveraging data and new technology, mail can be much more powerful and competitive than other marketing channels.

“Any company that needs to reach and retain customers should be using mail,” Donahoe told members of the Postal Customer Council (PCC) during National PCC Week, an annual event that brings together thousands of mailers, industry partners and customers nationwide to recognize their contributions to the Postal Service and outline future plans and goals. “The more we can bring the mail and the digital experience together, the more opportunities we create for people to buy your product, or donate to your cause, or enhance your message.”

Donahoe asked them to focus on four key technologically changing areas for creating and using mail; to make it more personally relevant, more actionable, more functional and more creative. Some ideas Donahoe asked mailers to think about when creating mail pieces include:

mail that allows people to use their smart devices to interact with it,

personalized mail that receivers find engaging because it has individualized data about the user,

mail that reduces the number of steps to make a purchase – like a postcard or catalog that allows the user to speed their purchase in one or two clicks, and

mail that’s vibrant, colorful, and attention getting.

With the Postal Service at the core of the $800 billion mailing industry, Donahoe told PCCs the Postal Service provides a powerful marketing channel for America’s businesses and enormous value to the American public and American commerce.

National PCC Week also showcases the work of PCCs across the country and includes a series of awards recognizing outstanding service and individual achievement. The following award winners were announced:

PCC Industry Member of the Year: GOLD

Adam Avrick – Long Island PCC

President, Design Distributors, Inc

PCC Industry Member of the Year: SILVER

Mitchell (Mitch) Gound

Industry Co-Chair – Greater Atlanta PCC

Pitney Bowes Presort Services

PCC Industry Member of the Year: BRONZE

David A. H. Kinghorn – Tampa Bay PCC

Tampa Electric Company

PCC Postal Member of the Year: GOLD

Dennis Guerin– Long Island PCC

Marketing Manager

Long Island District

PCC Postal Member of the Year: SILVER

Karen Schott – Greater Oklahoma PCC

Marketing Manager

Dallas District

PCC Postal Member of the Year: BRONZE

Ron Anderson – Greater Portland PCC

Customer Relations Coordinator

Portland District

Leadership Award for PCC of the Year (Large Market): GOLD

Utah PCC

Leadership Award for PCC of the Year (Large Market): SILVER

Long Island PCC

Leadership Award for PCC of the Year (Large Market): BRONZE

Greater St. Louis PCC

Leadership Award for PCC of the Year (Small Market): GOLD

Greater Hudson Valley PCC

Leadership Award for PCC of the Year (Small Market): SILVER

Mid-Michigan PCC

District Manager of the Year: GOLD

David Martin – Greater St. Louis PCC

District Manager – Gateway District

District Manager of the Year: SILVER

Mr. Kim Anderson – Greater Portland PCC

District Manager – Portland District

District Manager of the Year: BRONZE

Timothy R. Costello – Greater Birmingham PCC

District Manager – Alabama District

Leadership Award for PCC Innovation of the Year: GOLD

Fairfield County, Connecticut PCC

Leadership Award for PCC Innovation of the Year: SILVER

Central Missouri PCC

Leadership Award for PCC Innovation of the Year: BRONZE

Tampa Bay PCC

Leadership Award for Communication Excellence: GOLD

Greater Portland PCC

Leadership Award for Communication Excellence: SILVER

Long Island PCC

Leadership Award for Communication Excellence: BRONZE

Cincinnati PCC

Leadership Award for Education Excellence: GOLD

Tampa Bay PCC

Leadership Award for Education Excellence: SILVER

Greater Portland PCC

Leadership Award for Education Excellence: BRONZE

Long Island PCC

More information on Postal Customer Councils and National PCC Week can be found at www.usps.com/pcc. To view the Postmaster General’s PCC Day video, or read a transcript, go to http://www.usps.com/PCC-Week.

The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations.

# # #

Please Note: For broadcast quality video and audio, photo stills and other media resources, visit the USPS Newsroom at about.usps.com/news/welcome.htm.

For reporters interested in speaking with a regional Postal Service public relations professional, please go to about.usps.com/news/media-contacts/usps-local-media-contacts.pdf.

A self-supporting government enterprise, the U.S. Postal Service is the only delivery service that reaches every address in the nation: 152 million residences, businesses and Post Office Boxes. The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations. With more than 31,000 retail locations and the most frequently visited website in the federal government, usps.com, the Postal Service has annual revenue of more than $65 billion and delivers nearly 40 percent of the world’s mail. If it were a private-sector company, the U.S. Postal Service would rank 42nd in the 2012 Fortune 500. The Postal Service has been named the Most Trusted Government Agency for seven years and the fourth Most Trusted Business in the nation by the Ponemon Institute.

Follow the Postal Service on twitter.com/USPS and like us at facebook.com/USPS.

Company Information:

Company: usps, Profile: USPS, Date: 2013-09-18


Postal Service is the only delivery service that reaches every address in the nation: 152 million residences, businesses and Post Office Boxes.
With the Postal Service at the core of the $800 billion mailing industry, Donahoe told PCCs the Postal Service provides a powerful marketing channel for America’s businesses and enormous value to the American public and American commerce.
For reporters interested in speaking with a regional Postal Service public relations professional, please go to about.usps.com/news/media-contacts/usps-local-media-contacts.pdf.
The Postal Service receives no tax dollars for operating expenses, and relies on the sale of postage, products and services to fund its operations.
The Postal Service receives no tax dollars for operating expenses and relies on the sale of postage, products and services to fund its operations.


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By | 2016-09-07T01:08:03+00:00 September 18th, 2013|News, shippers, Shipping, usps|0 Comments

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