Survey Reveals Marketers Desire High-Tech, High-Quality Printing Capabilities
Survey Reveals Marketers Desire High-Tech, High-Quality Printing CapabilitiesPLANO, Texas, November 4, 2015— How do companies maintain a competitive marketing advantage in a world filled with information overload? About Printing Industries of AmericaPrinting Industries of America is the world’s largest graphic arts trade association, representing an industry with approximately one million employees. For more information about FedEx Office and Printing Industries of America, visit www.fedex.com/office and www.printing.org. According to Ron Davis, senior vice president and chief economist at PIA, the results also indicate that printing services incorporating advanced digital technologies are providing marketers with a competitive advantage. 1 FedEx Office and Printing Industries of America conducted a seven-minute phone survey among 402 marketing executives regarding business printing, with a focus on print needs and distribution efficiencies.