Direct Mail plays critical role in reaching millennial voters
At least 42 percent of millennials prefer direct mail political ads over online ads, with 38 percent favoring both equally. Additionally, they discuss political mail more with others (78 percent compared to 63 percent) and use mail to remind them when to vote. The research conducted by USPS and AAPC reveals key insights in the effectiveness direct mail can have in targeting this demographic. Findings include:Millennials prefer political mail over other forms of political advertising. Postal Service (USPS) and the American Association of Political Consultants (AAPC), aims to further understand millennials’ attitudes and behaviors toward direct mail in comparison to non-millennials.