DHL reveals supply chain and logistics as most critical success factor in omni-channel business model
This publication – the DHL Omni-Channel Logistics Trend Report – reveals that the logistics industry has a significant role to play in the transformation to an omni-channel business model.There is growing recognition by markets and consumers that traditional channel-based approaches are now out-of-sync with the anytime, anywhere shopping behavior and delivery expectations of modern consumers. This is driving the new omni-channel approach in which all sales channels – brick-and-mortar, online, and mobile – converge into a single seamless channel of orchestrated product flow.“Within the next three years, most of the world’s population (90 percent) will have fast mobile Internet connection, and today more of us are browsing and buying online. Companies can’t meet these expectations using a traditional channel-based approach. An omni-channel strategy is needed for future success.”There is a clear difference between these approaches. Multi-channel retailing aims to optimize the consumer experience in each separate sales channel, whereas the omni-channel approach is holistic, channel-agnostic, and customer-centric.
