USPS is bridging physical, digital worlds to take mail to new heights
“New combinations of physical and digital are proving to be a growth opportunity for our industry,” said Brennan. These included Informed Delivery, which allows residential customers to see a mobile preview of their mail, and provides businesses with a new way to engage consumers and extract more value from their investment in mail. “More than 2,000 mail senders are now using Informed Delivery to entice consumers toward a website, a coupon, or to open an app or connect directly with a business,”